What is Digital Marketing?

Often, we hear the question, “What is digital marketing?” In the old times, if people had to show their presence in front of the public or if a businessman had to sell his goods to someone, he had to do his marketing in the market, whether it was through a

✅ Loudspeaker

✅ Hoarding

✅ Ads on a TV & Radio channel

These were the only ways to sell your products and show your presence.

However, in today’s time, the market is not limited to just online; it has taken a significantly large form. Today, if anyone wants, he can put his point in front of the people in a few seconds. And if this is possible only online, this online is called “digital”, and online marketing is called “digital marketing”. This is also called traditional marketing.

Digital Marketing is promoting or selling products on an online platform using the internet.
We are giving some examples like.
✅ Social media platforms like Google, Facebook, and Instagram are best for Advertising.
✅ Send the mail to our expecting and existing clients.
✅ Boost your website’s visibility and reach the top spots on Google and other search engines.
✅ Make a video and run it on YouTube.
Promoting on all these platforms together is what we call digital marketing. By now, you probably have a clear idea of what digital marketing means!

Why is digital marketing important?

Nowadays everyone wants to do online business. Everyone wants to establish their identity online.

Benefits:

✅ You can reach a maximum number of people even with a low budget.

✅ You can target your selected audience.

✅ You can manage your budget daily.

✅ You can see your results by online tracking system.

✅ There is no time boundation here. There is a 24×7 market possibility.

✅ Every business is result-oriented.

Types of Digital marketing

Digital marketing isn’t just one marketing strategy. It’s a mix of multiple strategies that work together to promote and sell a product online. There are many types of digital marketing, so let’s take you through the most popular types.

1.Search Engine Optimization (SEO)

Search engine optimization means ranking your website on top of any online search engine (Google Chrome, Microsoft Edge, etc.). Now the question arises of how a website gets ranked on a search engine. Any search engine has some rules, building your website according to those rules is called search engine optimization (SEO).

2. Search Engine Marketing (SEM)

Search Engine Marketing is the paid marketing technique of a search engine. When a user searches for a keyword on Google search engine then he gets content related to that keyword. Apart from this some promotions and ads are also shown along with the content. As soon as you click on these ads, the Google search engine charges some amount from the promoting company and gives some amount from that amount as commission to the blogger who wrote the content. This entire process is called Search Engine Marketing.

3. Social Media Marketing (SMM)

In today’s digital world, we all spend a lot of time on platforms like Facebook, Instagram, and LinkedIn. Using social media platforms to talk about and promote your products or services is what we call social media marketing.

4.Content Marketing

Social media marketing isn’t just about pushing a product to sell it right away. It is another form of digital marketing that involves sharing effective information through blogging, videos, and e-books to reach out to people and build trust and relationships with users.

5. E-mail Marketing

Email marketing may sound old, but it’s still a great marketing tool. Sending messages through email is a great way to promote the brand and stay connected with your customers.

6. Affiliate Marketing

Earning commission by promoting and selling other company’s products on your website and generating leads is called affiliate marketing.

7. Influencer Marketing

Influencers like you have a large social media following and their recommendations can be very useful on social media. That is why it is also called effective marketing.

8.Pay-Per-Click Advertising (PPC)

PPC stands for Pay-per-click and is a great technique of digital marketing. In this technique, a user has to pay a certain amount for the ads. This technique is used by businessmen to get instant results by using effective keywords. Because SEO takes a very long time to respond. But in PPC smart planning is very important. If the correct keywords are not used, then your money can be wasted. Therefore, in this technique, the result of every click can be measured.

How does digital marketing work?

Step 1: Awareness

Step 2: Interest

Step 3: Decision

Step 4: Action

How to learn digital marketing?

If you want to learn digital marketing then it is very important for you to read this article first. In this article, complete information about digital marketing is given step by step.

Before learning digital marketing, you need to know some basics. Let’s know what are the basic points.