Digital Marketing is a skill that everyone needs in today’s time, whether they are businessman, students, learners, or even ordinary people. Everyone has this curiosity…What is the duration of digital marketing course?
If you keep wondering how much time it will take to learn this skill, then this article is for you. Here you will get a complete overview of where to learn it, how to learn it, and how much time it will take, so that you can also make an overview about yourself according to your ability regarding how much time it will take you to learn it.
What is the duration of Digital Marketing Course ?
Digital marketing course depends on many factors, such as your ability and the model of the online course, your ability like how much knowledge you have to operate the computer and what is your level of communication? If you have good knowledge of computer like Microsoft Word, typing skills and you can understand English language then it means that, you can learn digital marketing quickly.
The duration of a digital marketing course can range anywhere from 3 months to as long as 24 months, depending on the course level and content
If you want to do a basic level course then a 3-month course will be right, if you are looking for job oriented or want to do freelancing work then a 12-month course will be best for you.
Now you must have understood, it means that your availability and the model of the course will depend on duration of digital marketing course will be? – whether you are a student, or you are already working somewhere or you are running a business.
Types of Digital Marketing Courses and Their Time Duration
You can choose a duration of digital marketing course according to your needs and time. For instance, if you are a student and have enough time to build your career, you can go for a perfect diploma or degree course. On the other hand, if you are a businessman, you need to bring leads to your business and increase online business awareness, which can enhance your business in the future. Therefore, selecting a professional course might be a better option for you. Let’s discuss all types of online courses step by step so that it helps you gain more clarity.
1. Short-Term Certification Courses (Crash Course)
Duration – 3 Months
This is a very short-term course that covers some basic topics of digital marketing in a very short time.
Topics covered:
- Introduction of digital marketing
- Basics of WordPress design
- Basics of SEO (Search Engine Optimization)
- Social media platforms like Facebook & Instagram
- Basic email marketing and content creation
Recommended – Small business owner and who wants to get basic overview of digital marketing.
2. Diploma Certification Course
Duration – 6 Months
Topics covered:
- Introduction of digital marketing
- Basics of WordPress design
- Basics of SEO (Search Engine Optimization)
- Social media platforms like Facebook & Instagram
- Basic email marketing and content creation
- Search Engine Marketing (SEM)
- Google Ads and PPC (Pay-per-click)
- Social Media Strategy
- Content Creation and Blogging
- Tools like Canva, Mailchimp, and Google Analytics
- Website creation using WordPress
Recommended – Students, freshers, or professionals who want to build a career in digital marketing.
3. Professional Certification Courses
Duration – 12 Months
Topics covered:
- Introduction of digital marketing
- Basics of WordPress design
- Basics of SEO (Search Engine Optimization)
- Social media platforms like Facebook & Instagram
- Basic email marketing and content creation
- Search Engine Marketing (SEM)
- Google Ads and PPC (Pay-per-click)
- Social Media Strategy
- Content Creation and Blogging
- Tools like Canva, Mailchimp, and Google Analytics
- Website creation using WordPress
- Complete digital marketing strategy
- Campaign planning and reporting
- Affiliate marketing, YouTube marketing
- Marketing automation tools
- Industry certifications (Google, HubSpot, Meta, etc.)
Recommended – Those who want to work as freelancers in digital marketing in a proper manner and those who want to change their careers to enter the field of digital marketing.
4. Advance-Professional Certification Courses
Duration – 24 Months
Topics covered:
- Introduction of digital marketing
- Basics of WordPress design
- Basics of SEO (Search Engine Optimization)
- Social media platforms like Facebook & Instagram
- Basic email marketing and content creation
- Search Engine Marketing (SEM)
- Google Ads and PPC (Pay-per-click)
- Social Media Strategy
- Content Creation and Blogging
- Tools like Canva, Mailchimp, and Google Analytics
- Website creation using WordPress
- Complete digital marketing strategy
- Campaign planning and reporting
- Affiliate marketing, YouTube marketing
- Marketing automation tools
- Industry certifications (Google, HubSpot, Meta, etc.)
- Business management subjects
- Consumer behavior and branding
- All digital marketing tools and platforms
- Research and strategy building
- Soft skills and communication
Recommended –
- Students looking for long-term careers and professional qualifications.
- 2 years degree course in digital marketing like MBA.
How to Choose the Right Course Duration of Digital Marketing course for Yourself?
So far, we have understood well what the duration of digital marketing course, but what about age? There are a few points we can discuss to find out which course is best for us. Based on those points, we can decide which course is the best.
1.Aapka Goal Kya Hai?
first of all, ask yourself – why are you want to learn digital marketing?
- If you want to get the overview of digital marketing for your small business, 3- months course could be sufficient.
- If you are a student, professional or thinking a carrier in digital marketing, then a detailed course of 6- months will be better.
- If you want to get the depth knowledge of digital marketing for freelancing for your carrier aspect, then professional course of 12 months will be much better.
- if you want in-depth knowledge at the MBA or BBA level, then a program of 2 years would be perfect.
2. Aapke Paas Kitna Time Hai?
If you are a working person or a businessman, it means you have very little time in your daily routine. For this, you can choose a diploma-based online course, and if you dedicate 3-4 hours a week, it will be sufficient. In an online course, you have the freedom of time, and you can learn by making time according to your free time. And if you have just completed your academic course, it means you have enough time to choose a professional or advanced degree level course.
3. What is the budget?
Short-term courses usually range from ₹5,000 to ₹15,000. Diploma certification can be between ₹20,000 to ₹50,000. Professional certification can range from ₹50,000 to ₹1 lakh. And degree programs can go from ₹2 lakh or more, depending on which university you are attending. So decide your budget and plan the course duration accordingly.
Golden Tips
The duration of digital marketing course is very important, but even more important is your consistency and practice; these two are the foundations that will tell the story of your success.
Frequently Asked Questions (FAQs)
1. What is the average duration of a digital marketing course?
Answer: The average duration of a digital marketing course is usually around 6 months, but it depends on which course you choose.
2. Do all courses include certifications?
Answer: Not everyone, but most platforms like Google, Meta, etc. provide certifications, and to obtain those certifications, you can take help from a good digital marketing academy.
3.What is the best course duration for getting a job?
Answer: If your goal is to get the best job, then having at least a 6-month diploma course or a 12-month professional course with practical experience and live projects is very important.